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Contact us through our contact form to see how we can help you optimize your paid marketing in e-commerce platforms in China or help you to develop the right processes to monitor & optimize this.
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Some media outlets had projected that post-lockdown “revenge buying” may result in a similar outcome this year heading into the June 18 shopping festival because China’s e-commerce business witnessed a V-shaped resurgence in 2020. However, we discovered that the 2020 rebound is challenging to imitate. Instead, Chinese media referred to the June sales event as…
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Happy Chinese New Year in China! Wishing all our Brand Partners strong brand development, good health, and success in the Year of the Rabbit! Looking back at 2022, the Covid-19 pandemic-related economic downturn in China and a number of unanticipated regulatory actions by officials all contributed to the more difficult business environment and affected the…
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To consumers across China and South-East Asia, Singles Day (November 11th) is the biggest shopping season of the year. It often starts already mid October with pre-sales and warm-up sales. Introducing to consumers in China and the rest of South-East Asia the deals they can expect this year. For brands, these pre-sales and warm-up sales…
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In China, November 11th is known as “Single’s Day.” It’s a fairly new occasion, started in the 90s by men who weren’t in a relationship. In 2009, Alibaba decided to associate the holiday with it’s biggest sale of the year. The tradition has since taken place every year since. Products are heavily discounted on Tmall…
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In essence, influencer marketing is pretty simple. Find influencer who have best followers, get them to endorse your product, and you’re in business. The influencers with the biggest impact are called Key Opinion Leaders (KOLs). The tricky part is, of course, to correctly identify these KOLs. Many influencers are themselves influenced. So who is at…
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When you ask people about China, one of the first things that will come up is the Great Wall of China. This huge defensive structure, totalling more than 21,000 kilometres, is indeed a very impressive structure. The Great Wall of China has been very effective in defending the borders of China. The Great Firewall of…
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There is a platform which is unfamiliar to most of us in the west, but if you sell beauty products in China, it is one you HAVE to know. Not only should you know about this platform, you should use it. That e-commerce platform is Little Redbook. Little Redbook is one of the largest e-Commerce platforms in…
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China’s Food and Drug Administration (CFDA) has issued several new regulations which will have a huge impact on the marketing of cosmetics in China. One of the most notable changes is that it is now illegal to claim that beauty products have “medical benefits”. With the new regulations, China tries to keep up with global…
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China’s E-Commerce and Daigou Merchants China’s E-commerce has grown exponentially in recent years due to the strong demands by local consumers for premium brands and high quality products from overseas. This growth is threatened since a large amount of shopping is done through Daigou merchants. The term Daigou means to buy on behalf. A person…
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